Imagine customers lining up to learn about your business. Imagine test driving new products and ideas anytime, anywhere. Imagine immediately collecting data while gauging clients reactions and responses. Virtual Reality is poised to change how businesses interact with customers, and forever change the way products are marketed.
Why are Virtual Reality marketing campaigns so successful? It’s simple. Virtual Reality is immersive, impactful, memorable and novel. It can help you tell your story in a new and exciting way. Users are completely immersed in a new environment with virtual reality. Coca Cola used this idea to create a virtual reality sleigh ride and allow users to be Santa Claus for the day. Volvo created a virtual reality test drive experience for users. Not only do these campaigns increase brand awareness, they are also fun for users. Here are some excellent virtual reality marketing campaigns.
Architecture and real estate are already beginning embrace VR. Clients are better visualize homes or other construction projects using immersive, 3D models. Customers can “feel” what it would be like to change the layouts of furniture in a room, or see how your favorite paint would look in different lights.
Because users are interacting with your product in real time, this allows you to easily track and store data. If you want to test out new products, this can be particularly useful. Users can interact with products in a virtual environment, without ever leaving their home or your office. Also, it gives you greater flexibility in who can test new products and how they can be tested. Virtual Reality also assists with prototype development. Your company could have multiple points of collaboration throughout the development process. In addition, end-users will be able to provide feedback in new ways as well.
You can also train employees using Virutal Reality. It allows for employees to access materials and virtual scenarios in order to practice new skills. Some if these skills might be difficult to recreate in traditional training environments. This type of training can be especially helpful with dangerous or data sensitive tasks. In health care, doctors and nurses may be able to practice procedures or surgical techniques.
The advent of affordable VR systems makes it even more likely that businesses will begin to utilize the technology to reach customers. In fact, Microsoft’s new $300 personal VR headset is likely to make the technology accessible in many homes.
Some businesses may even start using VR to sell tickets and reach customers who may not be able to attend an event in person. Concerts, movies, and other events could be broadcast in virtual reality so that armchair users could attend from any location. Need more evidence that VR is becoming more of a reality? The NBA plans on broadcasting 25 games in Virtual Reality this season!
Ready to put on a helmet to see what it might be like to leverage VR technology for your own business? Come try out the HST Virtual Reality Experience.
Our Experience events will allow 8 people to step into the zone for the full experience while up to 20 people are able to interact or observe via the green screen experience. The owners of HST (Doug & Anna Miller) are committed to promoting leveraged Innovation. Translation: Innovation to drive community and business success.
Initial Response 100% ‘Holy SH*T!’
Follow-on Response 100% ‘How can we leverage this technology for our business?’